Their first clue came from an 11-year-old German boy who said his most prized possession was his sneakers — not because of the brand but because the way they were worn down on the sides and bottom confirmed his mastery of certain skateboard techniques. The attitude is similar with videogames, where it’s all about “scoring, ranking and levels of play.” (…)
“The girls needed a figure they could identify with, that looks like them”…
