Finally: a National Film Board doc worth watching?

Quebec director Léa Pool chose to be indignant and subtle when she made Pink Ribbons Inc. (pictured), a National Film Board of Canada documentary that aims to debunk a giant breast cancer awareness movement it portrays as being fed by big corporations.

The documentary is based on Samantha King’s book of the same name, which investigates how breast cancer has become the poster child of corporate cause marketing.