July 1, 2013
‘We await filmdom’s Justin Bieber…’ — Hollywood’s New Abnormal and the Death of the Movie Star
Ed Driscoll looks at Hollywood insider Lynda Obst’s new book about how the entertainment business has changed:
Obst explains the formula for ‘The New Abnormal” thusly:
1. You must have heard of the title before; it must have preawareness.
2. It must sell overseas.
3. It should generate a Franchise and/ or Sequel (also a factor of 1 and 2).
And when you’ve got franchises and sequels, you have much less need for expensive, temperamental superstars