It’s because Star Wars — a story that’s profoundly anti-centralization, anti-bureaucracy, anti-depersonalization — is being micromanaged and scrutinized by nameless bureaucrats who think that people who’ve stood in line for five hours will be satisfied with being directed to a website.
And it’s because a film enterprise that was initially about risk is now about bet-hedging. No one should need to be told that the seventh film in a franchise probably isn’t going to be super great. But, you know, just in case, consider yourself warned.