Finally: a National Film Board doc worth watching?
Quebec director Léa Pool chose to be indignant and subtle when she made Pink Ribbons Inc. (pictured), a National Film Board of Canada documentary that aims to debunk a giant breast cancer awareness movement it portrays as being fed by big corporations.
The documentary is based on Samantha King’s book of the same name
, which investigates how breast cancer has become the poster child of corporate cause marketing.
