Steingart started Jewcy as a Jewish themed party night at his Ars Nova theater space in Hell’s Kitchen in Manhattan. That eventually spawned a clothing brand that sported off-beat Jewish products, such as women’s underwear and t-shirts bearing such slogans as “Shalom Motherf—er.”
Raz, then a Senior Editor at Fortune Small Business approached Steingart about spinning the Jewcy brand into an online magazine.
The webzine was launched in November 2006 as a for-profit product that featured cultural essays and Jewish content not found in the mainstream Jewish press, including a heavy reliance on blogging.
Steingart, Raz and Steinhardt, however, deemed that the model was no longer sustainable, according to Jewcy’s editor, Lilit Marcus.
The magazine, however will not shut its doors as of yet, as its funders have told the staff that they can have the rights to the name Jewcy as well as the magazine’s URL, jewcy.com.
Marcus and other staff will attempt to run the magazine from their homes and will not stop publishing even in the short term, she said.