GOP strategists, take note…
Only 50 percent of core country fans have Internet access at home. That statistic, released in March, is far below the national average. A 2008 survey by Nielsen Media Research found that 80 percent of all U.S. homes have a computer, and almost 92 percent of those homes have Internet access.
In addition to lack of broadband, those surveyed cited cost and concerns over content as reasons they stayed offline. Perhaps more disturbing to the country music industry is the news that 42 percent of those ardent fans who do not have home Internet access have no desire to remedy the situation.