The linchpin of the Beck moneymaking machine is Christopher Balfe, 31, president of Mercury.
Balfe’s vision for the future: “We have 400 radio stations; we could have 500. We sold 3 million books last year; we could try to sell 4 million or 5 million. We have 5 million [monthly unique visitors] on Glennbeck.com; we could have 10 million.”
As to the key to his success, there are the occasional pangs of regret, Beck says, but “I think I say the things that people are afraid to say – and sometimes the things people are too smart to say.”
PS: Gee, Forbes‘ marketing department may have to edit their (I’m guessing) pitch to advertisers this morning (“We boast one of the most educated subscriber bases in our category blah blah blah”), when said potential advertisers read some of the comments…
UPDATE: video look behind the scene on the show (funny!)