Many of his detractors have never even listened to his show, for example. Some of his critics regularly refer to him as Rush “Lim-bough” (like a tree limb), as if his name is so obscure to them that they cannot even remember how to pronounce it. (…)
This shunning actually works in Limbaugh’s favor because it creates the very conditions that cause him to be chronically underestimated and keeps his opposition chronically off-balance. Indeed, Limbaugh’s use of comedy and irony and showmanship are integral to his modus operandi, the judo by which he draws in his opponents and then uses their own force to up-end them.