I would plan a better week of activities that had nothing to do with “countering” Israeli Apartheid. I would do activities that were fun and interesting for students and the general population that showcased the good of Israel and the Jewish people-not targeted to the activist community, but to the public in general. Not to “prove” how great Israel and the Jews are, just because it’s the truth and it’s something to celebrate.
This should be the Jew-hosted party of the season. It should be the kind of thing that people BEG to get tickets to. Sort of like TIFF parties (in the suck-up sense). It could have a swag station as well.
I would also refer to “Israel Apartheid Week” exclusively as Annual Antisemitism Season (ASS for short). Or the annual “I Hate Jews” week. I would make the t-shirts and wear them.