On August 1 Carbonite released its 2d Quarter 2012 results, the first full quarter after dropping Limbaugh in March. The results shocked Wall Street, as Carbonite did not meet its growth targets, causing multiple analysts to drop the target price. The stock dropped 15% in a day.
Most important, in a conference call held on August 1, the CEO David Friend admitted that dropping Limbaugh damaged Carbonite’s growth, and is likely to do so for at least one or two more quarters.
Next time you hear (for the 20th time in your life) that “conservative talk radio is dying,” remember that Chick-Fil-A Appreciation Day was Huckabee’s idea, and because his show is new and intentionally airs at the same time as Limbaugh’s, its ratings are unremarkable.
Yet his idea spread far and wide.