Few realize that Coke marketed assiduously to whites, while Pepsi hired a “negro markets” department. Put more bluntly, Coke was made for white people. Pepsi was made for black people. (…)
And now, in 2012 as Mayor Bloomberg plays tough against continued opposition to his ban on soft drinks, the complicated racial dynamics of the industry are exposed once again, as the NAACP works to reverse the ban, thanks, in part, to donations from Coca-Cola.