Ed Driscoll talks to Virginia Postrel about her long-awaited (by me) book, The Power of Glamor:
Whenever Jimmy Page is interviewed about how he produced Led Zeppelin’s albums in the 1970s, he’s inevitably asked about the huge booming drum sounds he recorded. And he always tells the interviewer that he created that sound by moving the studio microphones away from the drum kit rather than having the mics right on top of the instruments as was the accepted practice at the time, and that it’s a recording studio axiom that “distance makes depth.”
One of the leitmotifs in Virginia Postrel’s gorgeous new book is that distance plays quite a role in creating glamour as well. In The Power of Glamour, the former Reason editor, who now writes for Bloomberg.com, notes that glamour hides the flaws of its subject, hides the difficulties in creating the photographs that give them such atmosphere.
And that glamour can be a powerful tool for selling products and ideas as disparate as fashion, movies, politics, the future, and even negative subjects such as war and terrorism.