My favorite poster taglines are those that don’t quite make sense. Sometimes, it’s the fault of ill-placed punctuation. The poster for 20,000 Years in Sing Sing (1932) suffers from a chaotic mess of semi-colons, exclamation points, and poorly used upper and lower case letters: “MEN without WOMEN; MEN without HOPE! smash their lives to pieces against steel chains!” Sometimes, the copywriter attempted to make a clever reference to the storyline only to end up with something misleading.
Under the title on the poster for The Women (1939), the tag line reads “It’s all about men.” Anyone who has seen the film understands what the line means, but if you have not seen it, you might think it is about men chasing after women.
The poster for the b-movie Canon City (1948) is trying convey that the film is based on a true story, while still titillating audiences. Instead, the tagline merely mixes its metaphor: “Filmed with the naked fury of fact!”